Beats X Beers (Beats and Beers) is a lifestyle brand centered on music culture. Created in 2015, we have expanded from our single event platform at the SXSW Music Festival to multiple cities and events.
Growth is a part of our DNA. We’ve recorded double-digit increases in attendance since our inception, expanding our reach from an audience of 11,000 in 2015 to a projected draw of 25,000 in 2020.
Created by Brandon Corder, the 2020 inductee of the ‘Hall of Achievement’ by the American Advertising Federation. Beats X Beers has risen to become a trusted leader among artists, clients and the community.
We’re continuing to evolve and expand our reach with the addition of our nonprofit division Beats X Books, created to recognize the growing influence of music on our culture through an educational series of panels and master classes.
Simply put, Beats X Beers is more than a music tour. It’s a lifestyle brand aimed at elevating the culture.
70+ SHOWS/EVENTS 9 MAJOR MARKETS 7 STATES AND COUNTING